Overview
Contract
2023-03-31 → 2026-08-14
37 months · Premium B · Majors
MRR
$18,300.63
YTD revenue $54,149.81
2026 Renewal ACV
$219,608
Close 2026-08-15 · Expected to Renew
Open pipeline (ex-renewal)
$294,300
SASE+DevPlat, Magic Transit, PCI/Page Shield
Account score
81.02 · Tier A
Customer at risk: Not at Risk
Zones
362
23 Enterprise · 339 Free
Parent
C&S Wholesale Grocers
Acquisition closed Sept 22, 2025
Employees
17,000
Industry: Food & Beverages
Live Signals
Cloudflare System Status loading…
fetching /api/status…
SpartanNash Banner DNS — live probe
fetching /api/spartannash/zones…
Cloudflare Global HTTP traffic (Radar, 7d)
fetching /api/radar/traffic…
Cloudflare Account Team
| Role | Name | |
|---|---|---|
| Sr. Account Executive (Owner) | Spencer Vereecken | svereecken@cloudflare.com |
| Sr. Enterprise Solutions Engineer | Greg Smalley | gsmalley@cloudflare.com |
| BDR | Jack Stone | jstone@cloudflare.com |
| RAM | Rehan Younas | rehan@cloudflare.com |
| CSM (pooled) | AMER Digital Pool | namer-standard-pool@cloudflare.com |
SpartanNash Contacts
| Name | Role / Note | |
|---|---|---|
| Trey Wiggins | trey.wiggins@spartannash.com | Infrastructure Architecture Lead (Champion) |
| Sean Cox | sean.cox@spartannash.com | IT Systems Specialist (Day-to-day admin) |
| Digvijay Shekhawat | digvijay.shekhawat@spartannash.com | Security Lead |
| Faran Hasan | faran.hasan@spartannash.com | Security / API Shield owner |
| Krista Hogan | krista.hogan@spartannash.com | Procurement |
| Todd Orduno | todd.orduno@spartannash.com | |
| Bill Hughes | bill.hughes@spartannash.com | |
| Ed Rybicki | — | NEW CIO (announced Aug 11, 2025) — not yet engaged |
| Brett Hoffman | — | NEW CISO (announced Aug 11, 2025) — not yet engaged |
Products Purchased
Advanced Certificates ManagerAdvanced DDoSAdvanced Rate LimitingAPI ShieldApplication Security Advanced (Legacy)Application Security CoreBot ManagementCDNCloudflare EnterpriseDomains PrimaryFoundation DNSLoad BalancingPayload InspectionPremium SuccessSmart Shield ArgoStandard SuccessWAF
Utilization vs. Caps
| Product | Metric | Used | Cap | % | Status | |
|---|---|---|---|---|---|---|
| Advanced Certificates Manager | Zones | 7 | 100 | 7.0% | underutilized | |
| Load Balancing | Origins | 3 | 12 | 25.0% | underutilized | |
| Load Balancing | DNS Queries | 0.03 MM | 1 MM | 2.7% | underutilized | |
| Managed DNS | DNS Queries | 89.11 MM (March) | 100 MM (March) | 89.1% | overage warning | |
| CDN | Requests | 71.71 MM | 1 MM | 7171.0% | overage 71M vs 1MM cap (per Aug 2025 renewal deck) |
|
| API Shield | Requests | 47.71 MM | 25 MM | 190.8% | overage From renewal deck. Re-validate post-renewal |
|
| Bot Management | Requests | — MM | 25 MM | — | configured but no rules | |
| Rate Limiting (Basic) | Requests | — MM | 5 MM | — | configured |
Open Opportunities
| Opportunity | Stage | ACV | Close Date | Stale |
|---|---|---|---|---|
| SpartanNash Company Renewal - 2026 | Expected to Renew | $219,608 | 2026-08-15 | |
| SpartanNash - SASE/Developer Platform | Discovery | $200,000 | — | |
| SpartanNash - Magic Transit - 4/2/25 | Qualification | $69,000 | 2026-01-16 | 87d stale |
| SpartanNash - PCI 4.0 / Page Shield | Proposal | $25,300 | 2026-03-18 | 33d stale |
Lighthouse Alerts & Notifications
- [Missed Opportunity] PCI 4.0 / Page Shield — 33 days stale, $25,300 ACV, close 2026-03-18
- [Missed Opportunity] Magic Transit — 87 days stale, $69,000 ACV, close 2026-01-16
- [Overage Warning] Managed DNS at 89% of cap (March 2026)
- [Underutilization] ACM: 7 zones of 100 cap used (7%)
- [Underutilization] Load Balancing origins: 3 of 12 (25%)
Support
Tickets last 12mo
6
All closed
Firewall
2
Bot Management
1
HTTP Errors
1
Spectrum
1
Other
1
Last 3 Call Notes
2026-04-14 — SpartanNash/Cloudflare Review
Open in Drive ↗
Trey Wiggins · Spencer Vereecken · Greg Smalley
Trey confirmed org restructuring under C&S finalizes by May 1. Legacy Spartan team retains the Cloudflare relationship. Internal architecture workshop produced developer interest (led by 'Chunky') in Workers. Primary new use-case: global load balancing for Enterprise Apps spanning SPTN/CNS/FEI business units (multi-cloud: Azure, GCP, OCI). Trey confirmed SPTN uses ~5% of what Cloudflare can do. Explicit request to bring in developer-platform architect.
Next steps (4)
- [Trey] Gather feedback from Chunky's dev team on IDP + Workers test drive
- [Spencer] Schedule follow-up (second week of March / May 14) with centralized team
- [Spencer/Greg] Enable product access for dev team upon request
- [Greg] Bring in developer-platform architect for a deep dive
2025-07-21 — Hold for Spartan Nash — Renewal Review
Open in Drive ↗
Evan Gurnee · Greg Smalley · Spencer Vereecken · Krista Hogan · Digvijay Shekhawat · Trey Wiggins · Faran Hasan
Greg walked through API Shield, rate limiting, bot/attack scoring, and the importance of JS injection. Digvijay asked about SOC team enablement and analyst training. Multiple asks: RUM enablement, log push to Google SecOps, Argo for dynamic content, and an advisory-style Professional Services engagement (2-3 weeks, 3-4 low-value sites, train-the-trainer). Two renewal quotes requested: as-is and with recommended reductions/additions.
Next steps (8)
- [Spencer] Send updated renewal quote to Krista
- [Faran] Review current Cloudflare config
- [Greg] Send RUM documentation + help enable
- [Greg] Schedule 60-min applications team latency session
- [Greg] Send Professional Services proposal (advisory, 3-4 low-value sites)
- [Spencer] Provide 2 quotes: as-is vs. with recommendations
- [Spencer] Send wrap-up email with decks + rationale to Digvijay and Trey
- [Greg] Send reference architecture + API Shield docs to Digvijay
2025-06-24 — Spartan Nash Cloudflare Alignment w/ CDW
Open in Drive ↗
Spencer Vereecken · Kyle (CDW) · Marco Quinn (CDW)
Discussed implications of C&S's announced acquisition (Jun 23, 2025). Exec turnover flagged: CISO, CIO, and Claudio recently left. Relationship with CDW has been poor previously (negative rep interactions, delayed payments). Krista Hogan (procurement) identified as the positive contact. Shared strategic accounts also identified with CDW: Meijer, Amway, Dart, Steelcase, Gordon Foods.
Next steps (3)
- [Spencer] Contact Krista Hogan to resolve procurement / outstanding payments
- [Spencer, Kyle, Marco] Schedule strategic alignment on shared accounts (within 2 weeks)
- [Spencer, Marco] Clarify SPTN post-acquisition IT purchasing authority
Recent Emails — spartannash.com
| Date | From | Subject | Snippet |
|---|---|---|---|
| 2026-04-02 | Sean Cox | RE: non MFA accounts (+ Business Review agreed) | Sean agreed to attend April 14 Business Review. |
| 2026-03-24 | Sean Cox | non MFA accounts / secondary MFA connection | Asked about non-MFA access and secondary MFA — answered with Dashboard SSO + break-glass API token guidance. |
| 2026-02-20 | Sean Cox | Azure Origin Cert addition | Trouble adding Cloudflare Origin Cert to Azure (needed .pfx). Resolved via openssl pkcs12 export. |
| 2026-02-04 | Sean Cox | Cloudflare Logs — audit log old value empty | DNS A-record audit log did not show previous IP; push required to SIEM for delta tracking. |
| 2026-03-12 | Spencer (draft) | Cloudflare Test Drives | Draft — never sent. Ask to get Sean, Trey, Digvijay, Todd, Bill on test drives + post-merger review. |
SpartanNash — Recent News & Expansion Signals
2025-06-23
Merger-of-equals framing. Combined entity ⇒ more enterprise apps, more zones, new budget authority.
2025-09-22
Acquisition officially closed. SPTN now part of C&S. IT decision-making shifting.
2025-08-11
New exec buyers. Must be engaged before 2026 renewal (Aug 15). Current relationship is 1 level below both.
2026-04-17
Heavy retail store investment ⇒ POS/e-commerce traffic growth ⇒ CDN/WAF/Bot scaling.
2026-03-20
Footprint expansion ⇒ more zones, more DNS queries. Aligns with LB / Foundation DNS upsell.
2026-01-06
New banner expansion. West Coast / Midwest footprint. Ties to Trey's West Coast POP comment.
2025-08-05
B2B wholesale side: large partner event traffic ⇒ bot/DDoS surface for their wholesale portal.
Action Items & Next Steps
P0
AI-001 — Engage new CIO Ed Rybicki and CISO Brett Hoffman before 2026 renewal
Owner: Spencer
Why: New execs announced Aug 11, 2025. 2026 renewal closes Aug 15, 2026 ($219,608 ACV). No recorded touch. Trey is Champion but not Economic Buyer under C&S.
Next: Ask Trey for warm intro on May 14 follow-up; also check LinkedIn / Rehan (RAM) contacts at C&S.
Jira draft
{
"project": "TBD",
"summary": "Engage SPTN new CIO/CISO before 2026-08-15 renewal",
"type": "Task",
"priority": "Highest"
}
Create in Jira ↗
P0
AI-002 — Unstick 'PCI 4.0 / Page Shield' opportunity ($25.3K, 33 days stale)
Owner: Spencer + Greg
Why: Close date 2026-03-18 already passed. Page Shield is the one advanced bundle feature with a hard compliance driver.
Next: Hold dedicated Page Shield session with Faran + Digvijay; requote and pull in this term if possible.
Jira draft
{
"project": "TBD",
"summary": "Re-engage Page Shield / PCI 4.0 deal (Digvijay)",
"type": "Task",
"priority": "High"
}
Create in Jira ↗
P0
AI-003 — Re-qualify or close 'Magic Transit 4/2/25' opportunity ($69K, 87 days stale)
Owner: Spencer
Why: Trey's Apr 14 notes re-surfaced multi-cloud / global LB interest which is tangential to Magic Transit. Decide: advance or close-lost.
Next: 20-min call with Trey + Sean; scope is app-layer LB not on-ramp today. Likely reposition to Magic WAN + Zero Trust as part of SASE upsell.
Jira draft
{
"project": "TBD",
"summary": "Decision: advance or close-lost Magic Transit opp",
"type": "Task",
"priority": "High"
}
Create in Jira ↗
P1
AI-004 — Schedule developer-platform architect session with 'Chunky' and CNS dev team
Owner: Greg
Why: Highest-signal new stakeholder surfaced on Apr 14. Dev team explicitly wants Workers exposure. Today SPTN uses ~5% of the platform.
Next: Get dev team roster from Trey; target session week of May 19 post org-finalization.
Jira draft
{
"project": "TBD",
"summary": "Developer Platform architect session — SPTN/CNS dev team",
"type": "Task",
"priority": "High"
}
Create in Jira ↗
P1
AI-005 — Send RUM + reference architecture + API Shield docs to Digvijay (outstanding since July 2025)
Owner: Greg
Why: Open commitment from the July 21 renewal call. Still outstanding per follow-ups.
Next: Send today. Include orange-to-orange note for Fresh-Op-hosted e-commerce.
Jira draft
{
"project": "TBD",
"summary": "Send RUM / reference arch / API Shield docs to Digvijay",
"type": "Task",
"priority": "Medium"
}
Create in Jira ↗
P1
AI-006 — Build SASE + Developer Platform expansion deck (ties to $200K open opp)
Owner: Spencer
Why: SASE/Dev Platform opportunity is in Discovery at $200K ACV. Trey confirmed tool-consolidation appetite (PANW VPN, Zscaler limited).
Next: Deck: (a) Global LB for multi-cloud enterprise apps, (b) ZTNA to replace PANW VPN, (c) Workers + AI Agents preview for dev team, (d) PCI 4.0 Page Shield.
Jira draft
{
"project": "TBD",
"summary": "Build SASE + Dev Platform expansion deck for SPTN",
"type": "Task",
"priority": "High"
}
Create in Jira ↗
P2
AI-007 — Right-size Advanced Certificates Manager — 7 of 100 zones used
Owner: Spencer
Why: 93-zone underutilization on a 100-zone cap. Either expand usage (more prod zones under ACM) or trim cap at renewal. Budget lever.
Next: Discuss on May 14 follow-up; tie to 'how many legacy SPTN zones vs CNS zones will consolidate?'
Jira draft
{
"project": "TBD",
"summary": "ACM zone right-sizing decision by 2026 renewal",
"type": "Task",
"priority": "Low"
}
Create in Jira ↗
P2
AI-008 — DNS queries at 89% of cap — upsell Foundation DNS capacity or proactive overage conversation
Owner: Spencer
Why: March 2026 usage hit 89% of 100MM cap. A new store opening + 2026 merger traffic could push over.
Next: Pull April actuals before May 14; if trend continues, present cap upgrade quote.
Jira draft
{
"project": "TBD",
"summary": "DNS cap review before April close (89% in March)",
"type": "Task",
"priority": "Medium"
}
Create in Jira ↗
P2
AI-009 — Strategic alignment with CDW (Kyle, Marco) on shared accounts
Owner: Spencer + CDW
Why: From Jun 24, 2025 note — never followed up. Shared: Meijer, Amway, Dart, Steelcase, Gordon Foods.
Next: Send calendar invite to Kyle + Marco for shared-account review.
Jira draft
{
"project": "TBD",
"summary": "CDW joint-account review (Meijer/Amway/Dart/Steelcase/Gordon)",
"type": "Task",
"priority": "Medium"
}
Create in Jira ↗
P2
AI-010 — Regular cadence meetings — stand up monthly or bi-weekly
Owner: Spencer
Why: Mar 12 draft email flagged 'I've been trying to push for regular cadence meetings but haven't been successful'. Merger chaos is resolving May 1 — now is the time.
Next: Propose standing monthly 30-min with Trey + Sean + Digvijay starting June.
Jira draft
{
"project": "TBD",
"summary": "Stand up monthly cadence call with SPTN",
"type": "Task",
"priority": "Medium"
}
Create in Jira ↗